We constantly monitor our roster of games using a process of ‘cost-benefit analysis’ which, simply put, means that we look at how much it costs us to develop, QA and release each separate version, then compare that against the revenue it will bring in (alongside any other benefits or costs it may offer to our business, outside of pure profit and loss). As you can probably imagine, given what we do and how important data and research is to our games, here at Sports Interactive we use a lot of data to help us make business decisions.
0 Comments
Leave a Reply. |